Data is only as powerful as the people it represents. For Nielsen's 2017 Latino consumer initiative, we built a campaign around a truth the industry too often flattens: Latinos are not a monolith. Working with prominent Latino voices in entertainment, we made the case for representation with specificity, celebrating the full range of where Latinos come from, what they look like, and what they bring.

Sr. Copywriter: Me

Art Director: Jose Esteves

ACD:Derrick Muniz