Soccer is a universal language. But anyone who's ever watched a match knows it hits different in Spanish. For Telemundo's 2018 FIFA World Cup campaign, we built around that truth: positioning Telemundo as the bicultural platform for the world's biggest stage. Not just for Spanish speakers, but for everyone who knows the sport belongs to all of us.

Sr. Copywriter: Me

ACD Art: Michael DeJesus

ACD Copy : Federico Giraldo

Art Director: Ramiro Carranza