Cava in the U.S. market is a study in missed potential. I was creative lead for Segura Viudas working across 360 campaigns, social, digital, and branded activations. From Cavasations to SeguraHaus pop-ups in cities across the country, we built a brand presence that was social-first, culturally aware, and consistently fun. Every concept developed and seen through production, start to finish.
Sr. Copywriter: Me
Sr. Art Director : Veronica Rodriguez
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Cavasations: 2017 Holiday initiative to get the conversation started.
SeguraHaus: Branded Pop-Up parties in major cities across the country