In 2016, silence wasn't an option. As the conversation around Black Lives Matter intensified, Sprite, a brand with deep roots in Black culture, chose to use its voice. We helped them do it with intention. Not a statement for its own sake, but a campaign that honored Sprite's authentic place in the culture and met the moment without overstepping it.

Copywriter: Me

Art Director: Jason LaFlore & Andrew Caturano

Video Editor: Kevin Oh