Some pitches end in a handshake. This one ended in a brand. When we competed for Azamara Club Cruises, we went in with an anthem and a line: Explore Further. It won the business and became the foundation of the entire campaign. After weeks of late nights and creative iteration, we built a concept strong enough to carry the brand.

Sr. Copywriter: Me

Freelance Copywriter: Melissa Smock

Associate Creative Director: Derrick Muniz