A golf tournament is easy. A brand built to last is something else. For this charity event benefiting minority business scholarships through the Carolinas-Virginia MSDC, we had three months and a blank canvas. We came out with a full brand identity — name, logo, tagline, and every communication touchpoint from strategy through execution. Built not just for one event, but for every one after it.

ACD Copy: Me

Art Director: Ashley Katen