Copy & Storytelling: Stephanie Granado Patino

Art Direction: Ashley Katen

About this project: We were tasked with leading the brand development for a charity golf event benefiting Carolinas-Virginia Minority Supplier Development Council's Business Opportunity Conference Minority Business Enterprises Scholarships — an initiative designed to empower the next generation of diverse business leaders.

Over three months, we collaborated across teams and with external partners to build a brand from the ground up: naming, logo development, tagline, and all communications from strategy through execution.

More than a golf tournament — it was a brand built for longevity.