Copy & Storytelling: Stephanie Granado Patino

Art Direction: Tommy Ryan

About this project: Dominion Energy’s Demand Side Management initiative is a program designed to encourage consumers tochange their energy consumption patterns. This program aims to reduce overall electricity demand during peak periods, promote energy efficiency, and enhance grid reliability. ​We were chosen as the agency of record to manage community outreach, engagement, and communications to build awareness around the importance of energy conservation and the consumer benefits(e.g., lower energy costs and positive environmental impact), with a goal of increasing participation in the energy efficiency programs.​