Copy & Storytelling: Stephanie Granado Patino

Art Direction: Tommy Ryan

Blue Ridge Bank was at a pivotal moment. After a difficult period that had impacted its market presence, they were ready to re-emerge with a stronger foundation for growth. We were brought on as the agency of record to support Blue Ridge Bank’s re-emergence across the full brand experience. What began as campaign development quickly evolved into a strategic partnership spanning research, brand positioning, strategy, media, creative, customer experience, and internal communications. Together, we helped Blue Ridge Bank not only reintroduce itself to the market, but do so with greater clarity, consistency, and competitive strength.