Healthcare copy has to work twice as hard; it has to be medically credible and humanly resonant at the same time. As lead ACD Copywriter for the UHealth team, I wrote across multiple verticals, from the Sylvester Comprehensive Cancer Center to the Sports Medicine Institute, spanning integrated campaigns, digital, and educational video scripts. The throughline across all of it – language that meets patients where they are.

ACD Copywriter: Me

Sr. Art Director: Holman Aguirre