During Medicare's Annual Enrollment Period, seniors are bombarded. Every brand looks the same, sounds the same, and treats them the same way . Our research told us that this audience wanted to be seen as who they actually are. Vibrant. Active. Done being underestimated. We built CarePlus a campaign across OOH, digital, direct mail, paid social, email, and video that proved that healthcare advertising for seniors can be bold.

Director, Copy & Storytelling: Me

Sr. Art Director: Cristina Mencia

:60s Spot